Philo

Scope: T-shirts, Branding, Packaging
Art Direction: Self-Directed
Photography: Austen Hart

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Philo is a conceptual clothing company that I created to combine my love of houseplants, pattern design and textural image-making. I wanted to create a line of shirts that ambiguously referenced different plants and their structure and nature. In addition to the t-shirt line, I also constructed a brand for the line to function in, along with the packaging.

 
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The packaging features the textural patterns I created blown up at a large scale to emphasize the handcrafted quality of the goods.

 
 

I also designed an online store as an easy way for people to purchase goods from Philo. The color scheme from the current collection is carried through the web presence.