Scope: T-shirts, Branding, Packaging
Art Direction: Self-Directed
Photography: Austen Hart
Philo is a conceptual clothing company that I created to combine my love of houseplants, pattern design and textural image-making. I wanted to create a line of shirts that ambiguously referenced different plants and their structure and nature. In addition to the t-shirt line, I also constructed a brand for the line to function in, along with the packaging.
The packaging features the textural patterns I created blown up at a large scale to emphasize the handcrafted quality of the goods.
I also designed an online store as an easy way for people to purchase goods from Philo. The color scheme from the current collection is carried through the web presence.