Philadelphia Museum of Art
Scope: Environmental Graphics, Template & Mock-up Creation
Art Direction: Luis Bravo, Rebecca Blankenship
Editoral Direction: Nisa Qaza, Erika Remmy, Gretchen Dykstra, Maia Wind, Amy Hewitt
While working as a part-time designer at the Philadelphia Museum of Art, I created an approach that implemented Pentagram's seasonal direction and templated it across a wide variety of formats. This ranged from small posters and print publications to large-scale environmental graphics. The direction can be seen city-wide on on-site signage, as well as off-site in the form of billboards, taxi-tops, and banners.
Initial Project Analysis
The project began with analyzing design inconsistencies in wayfinding pieces across the museum campus. Banners like the above used different text sizes, weights, and line spacing. The logo was sometimes applied, and sometimes not. These application deviations made for a messy and confusing visual experience for the average museum guest.
East Magnetic Banners
A new aesthetic direction was chosen based on the primary campaign created by Pentagram, and applied throughout. A bolder weight for headlines and an elimination of the logo from existing banners is the main feature. Text blocks intersect with the art pieces, to visually set the information apart from the cropped works of art.
The new system is carried through the rest of the museum's current signage to maintain visual coherence. Certain information that once appeared on all applications, such as show subtitles and dates, was reconsidered based on the context of the signage.
Kids 12 & Under Parkway Sign
In addition to a templates, I also created a banner for the parkway that integrated children's art with the museum's logo. Children were asked to create a piece of art within the confines of a triangle, which were then scanned in and replicated in a tiled system.