A Common Thread
Scope: Advertising campaign
Art Direction: Francheska Guerrero, Scott Laserow
Photography: Austen Hart
I created a series of posters for Partners Global, a social services organization that promotes peace across nations.
I relied on a primary color palette to reflect the universality of the subject, and used the idea of string games to build narrative structures. I also created additional collateral - a series of notebooks shipped to members of the organization. The notebooks are hand-bound with threads of similar colors to reflect the strings used in the posters.